Built in alignment.
Brand, digital and technology working as one from the start.
Integrated thinking. Cohesive execution.
Partner-led.
Always.
Studio White was founded by Desmond Ip, whose cross‑disciplinary vision established the studio’s integrated approach.
Today, the studio operates under a focused leadership team responsible for strategic direction and delivery across markets.
Desmond Ip
Founder
Desmond brought together design, development and photography into a single integrated practice. His vision established the foundation the studio continues to build upon.
Sir Alexander Skipwith
Co‑Founder · Digital & Strategy
Alexander leads digital architecture and strategic development across markets. As a co-founder of Feefo, the verified customer reviews platform, he combines an entrepreneur’s experience of building technology businesses with the commercial clarity that complex, multi-disciplinary projects demand
Ana Sun
Managing Director · Operations & Delivery
Ana oversees cross‑market coordination and project delivery, ensuring alignment from concept through execution. With a background spanning international exhibitions and large‑scale programmes, she brings structure, precision and operational depth.
Daniel Bergbaum
Director of Business Development
Daniel brings over three decades of entrepreneurial experience and more than twenty years living and working in China, with fluency in Mandarin and a track record across FMCG, real estate, and technology. He leads business development for Studio White Group, opening doors across Shanghai and the wider China market through deep local networks, commercial instincts, and a long history of building ventures from the ground up.
Andrew Brooke
Director of Photography & Moving Image
Andrew brings over thirty years of experience across luxury, fashion, documentary and broadcast, with a grounding in both technical precision and distinct visual authorship. Trained at RSA Films and under David Bailey, he has worked with clients including LVMH, UNESCO and McKinsey, and brings that depth of craft to Studio White Group’s photography and moving image output across Europe and Asia.
Where projects
fragment.
Most projects lose strength in the space between disciplines. Brand is defined in one place. Digital is developed in another. Technology follows later.
The result is fragmentation. Alignment isn’t automatic — it has to be designed in.
One system.
From the start.
Studio White integrates strategy, brand, digital and technology from day one. Each discipline informs the next.
Nothing is handed off. Nothing is bolted on. The work evolves as one system.
How we structure work
Built around the
brief.
Studio White operates with a focused core responsible for direction and delivery. For each engagement, we assemble trusted specialists selected for the specific challenge.
Teams are built around the brief — not departments. Communication stays direct. Expertise remains precise. Accountability is clear.
We operate lean by design. Investment goes into the work — not unnecessary infrastructure.
Expertise across
borders.
Our work spans sectors and markets. We collaborate across regions, building teams around expertise rather than geography.
Proximity is defined by clarity and access — not office location. Expertise may be distributed. Responsibility is not.
Precision through
modern tools.
We use modern tools, including AI, where they improve speed, insight and precision. Exploration accelerates. Analysis deepens. Iteration sharpens.
Tools support the process. Judgment shapes the outcome. Direction remains deliberate. Experience shapes the work.
Cohesive work.
Built properly.
The result is cohesive work — built properly from the inside out.
Integrated thinking
reduces friction.
Focused teams
move faster.
Lean structures
create better value.