Yeh Space
Nature at work
Visual identity, brand manual and interior visualisations for a Shanghai lifestyle and workspace brand: a workspace with nature and balance.
Project overview
Yeh Space set out to be among the early movers in Shanghai’s shared workspace scene, built around lifestyle rather than corporate routine: organic shapes, natural materials, and gym spaces for health and balance alongside the desks.
Studio White created the visual identity from the ground up: the logo, typography, colour palette and graphic language, all set out in a comprehensive brand manual with real examples of use. We also produced 3D visualisations of the interiors, so the founders could see the brand and the space working together before opening.
The idea starts with the name. Yè (葉) is the Chinese word for leaf, so the brand grows from nature: an organic circle carrying the character, a small leaf lifted from the “y” of the logotype, and a palette of earth, sky and leaf-green tones.
Client
Yeh Space
Sector
Lifestyle & workspace
Location
Shanghai, China
Scope
Scope of work
Brand idea
A workspace with nature and balance: a brand built on organic shapes, natural textures and calm.
Logo
An organic circular sign with the Chinese character for leaf, paired with a soft, rounded logotype.
Visual language
Sofia Pro Soft typography, an earthy colour palette, a leaf-circle graphic sign and a flexible layout grid.
Manual & visualisation
A complete brand manual covering logo use, colours, typography, grids and photography, plus 3D renders of the interiors.
Rooted in a single leaf
The sign is an organic circle, deliberately imperfect like a pebble or a leaf, holding the character 葉. A small leaf, taken from the “y” of the logotype, always travels with it.
The logotype is set in Sofia Pro Soft, chosen for its rounded, friendly and clear shapes, so the brand feels approachable rather than corporate.
A brand ready to move in
The identity gave Yeh Space one consistent language for everything from posters and brochures to signage on the building, ready to grow with the business. Our interior visualisations show the same organic curves, natural materials and graphics carried into the space itself.
One system, many uses
Selected pages from the Yeh Space brand manual, the reference for every poster, brochure and sign.
The brand in its space
Our 3D visualisations of the Yeh Space interiors, where organic curves, natural materials and greenery set the mood.
